for VADs
YOUR PORTFOLIO IS YOUR EDGE.
DISCOVER PRINCIPALS WHO STRENGTHEN IT.
CoBolt Hub helps Value Added Distributors (VADs) find principals who invest in enablement, support your engineers, and elevate your credibility in every deal.
IF PORTFOLIO FIT IS YOUR FOCUS, YOU'RE IN THE RIGHT PLACE
Identify principals that keeps you competitive in your market
Choose software that ensures successful delivery and protects your customer trust
Work with partners who invest in your long-term success
the Challenges of Shaping a Winning Portfolio
You're expected to back winning products in a changing environment
From looking for new principals with intent, to replacing solutions where features no longer fit your market, to principal priorities that shift, to relationships that now have risks, and these realities demand that you need to look for options quickly.
Your current tools weren't built to help VADs stand out or compete fairly
Directories don't show which principals have intent
Directories don't show which principals have intent
VADs with real skills still struggle for visibility
Directories collect data but never turn it into signals
Industry events generate more business cards than relationships
Early conversations reveal nothing about alignment
No templates or structure to lead with authority
what A Stronger Discovery Model Should Look Like
Principals should prove they're ready before asking you to represent them
A stronger model replaces assumptions with shared data, mutual readiness, and aligned expectations so you enter conversations with the confidence that comes from real signals.
what VADs Can Finally Do
Spot principals who are genuinely committed to your market
See which principals are actively investing in your region and ready to support a channel, not those who simply list themselves everywhere.
Showcase your capabilities in a way principals can't overlook
Turn your certifications, vertical wins, and service strengths into clear, comparable signals that elevate your visibility and credibility.
Match your business to principal intent and expansion goals
Adapt quickly to shifting relationships by using intelligent matching to align your strengths with what principals are actively seeking and position you as a top contender.
Lead evaluations with authority
Use guided templates, questions, and workflows to run a confident, consistent evaluation process and only invest time in principals who can truly win with you.
the Outcomes for VADs
01
Reduce the risk of unstable or non-compliant principals
Avoid principals whose compliance or stability issues could undermine your reputation.
02
Build a portfolio that stays competitive
Back products with strong differentiation and credible roadmaps that remain market-relevant.
03
Avoid operational friction and delivery surprises
Partner with principals who deliver reliably and adapt quickly to evolving market needs.
04
Prompting commercial framework discussions that support real growth
Engage principals whose margins and investment align with long-term strategic goals.
05
Expand with confidence
Work with principals who share your goals, understand your market, and recognize the value you bring to the relationship.
get Started
DISCOVER PRINCIPALS WHO STRENGTHEN YOUR PORTFOLIO BASED ON YOUR GOALS
CoBolt Hub initiates the journey for VADs to protect their reputation, reduce operational strain, and partner with principals who are truly ready.